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The Stag Company sees 200% increase in Stag Weekends

Date Added: July 13, 2011 04:40:46 AM
Category: Computer & Internet: Blogs: Travel

2011 has already been an incredible year for stag weekends. Whether you can put it down to the Royal Wedding, or not, but there seems to have been a huge rise in weddings this year - it's a natural progression that stag weekends should follow.

The Stag Company has benefitted more than most, with a staggering 200% increase in enquiries from 2010 from the first 6 months of June. In a time where it was believed that most were tightening belts, the average price spent per person on a stag do has also gone up. The average amount spent on a stag night has been found to be 215, compared with 106 for hen weekends.

A possible reason for this male domination of the pre-martial party market is that it seems that more men are embarking on one night trips rather than the average female equivalent, tending to be of the one night variety.

Rob Hill, the Managing Director of The Stag Company and Hen Heaven had this to say:

"We are seeing the margin being tightened, as women look to redress the deficit - they're looking to outdo the stag weekends in alot of cases.

"We're actually seeing alot more week-long trips to some of our newer destinations, like Marbella, Benidorm and Lloret De Mar - these Spanish pre-wedding getaways are replacing the traditional weekends in alot of cases"

This gender battle will be further thrust into the spotlight with the recent release of Bridesmaid, the Kirsten Wiig film from the team that brought the world Superbad and Step Brothers. The film follows a group of girls in the lead up to their wedding day and even spotlights the stress that chief bridesmaids are under to provide the perfect hen night.

A recent study from Confetti, a bustling wedding community found that brides actually prefer their bridesmaids to be young, free and single, possibly because of the hen party.

With the ever-changing landscape of stag and hen weekends, it can be difficult to keep up with the changing demands from customers, especially with this new competitive streak that runs between hens and stags from the same weddings, though Rob Hill sees it as a simple formula,

"Just keep listening to our customers, 99.9% come back from their trips and tell us what a great time they had, 0.01% might be unhappy, or might want something improving next time - it's about giving that 0.01% an ear and moving forward with their feedback"

ENDS

For more information on this subject, please contact mark.booth@thestagcompany.com


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